Ramez Silyan's video for South Korean singer Park Hyo Shin is a meditation on modern life, through the journey of a wandering silver balloon. And it's very impressive - a pocket nostalgic epic.From the moment a little girl allows the balloon to fly away during a car journey, we're moving through a series of vignettes with a varied cast of characters in different key life moments - some where Park Hyo Shin is performing the song AE - the drifting silver balloon threading each unique story together.Filmed in Argentina, it's beautifully done. As the silver balloon loses its Park introduces his own smiley face balloon and it builds to a tremendous climax.The cumulative effect, with the soundtrack of this old school sentimental ballad from one of South Korea's old school pop stars, is to generate sheer emotion. So be warned, watch this and you may end up with tears streaming down your face without quite knowing why.

Prolific Brazilian filmmaker and award-winning commercial director Vellas has expanded his relationship with global media, management and production company Anonymous Content to include branded content, commercial and music video representation in the US and UK.Known for his cinematic scale, visceral storytelling, and striking visual craft, over the past decade Vellas has directed more than 150 global campaigns for brands including Nike, Apple, Coca-Cola, Leica, Ubisoft, Ford, Citroën, O2, Mitsubishi, Renault, and Rémy Martin, earning top honours from the industry’s most prestigious festivals, including Cannes Lions, D&AD, Clios, and Ciclope.Last year, his music video for BK’s Diamantes, Lágrimas e Rostos para Esquecer (below) was nominated for Best Music Video at the Latin Grammy Awards and is currently nominated for Direction at the M-V-F Awards in Brazil. His recent campaigns with Anonymous Content include spots for VW, a Stranger Things tie-in for McDonalds, and a Bridgerton-inspired film for AmBev’s Brutal Fruit, one of the first major spots to result from AB InBev and Netflix’s global partnership.In 2023, his short film Shout received more than 100 international awards, including seven Lions at Cannes. His campaign #shutupdeath for Médecins du Monde also garnered multiple accolades, including a Bronze Film Craft Lion. His breakout project, the black-and-white Leica short Soul, earned multiple awards at Cannes Lions, D&AD, and the Clio Awards and was featured in the prestigious Saatchi & Saatchi New Directors’ Showcase.In addition to commercial work, Vellas's credits include shorts and branded content for Google and Movistar, as well as directing episodes of series Arcanjo Renegado (2020) for Globoplay; Dom (2024) for Prime Video; and episodes of the second season of Criminal Code (2025) for Netflix. Vellas began his career as an art director before transitioning to directing, eventually founding the production company Saigon in 2014. He joined Anonymous Content’s Brazilian division last year as both a director and partner.“We’re excited to support his vision and continue to scale his voice across commercial, music, and long-form spaces in the US, UK and Brazil,” says Anonymous Content Partners, Managing Director and Executive Producer Eric Stern.• Watch Vellas's showreel at Anonymous Content here

Alex Lockett's new video for Bleachers continues in the heightened, romanticised reality that made his video for You And Forever so engaging.As Jack Antonoff welcomes his numerous bandmates into his apartment to play The Van - which includes an interpolation of soul classic Just Don't Want To Be Lonely - passers-by in the street below gather and respond to the music, taking us into the space of a modern Hollywood musical or musical theatre. And then they invade the apartment. It casts a spell, creating a mood to match the yearning quality of the song, maintained almost to the end. Then you may want to go back to the song its referencing - preferably the version by The Main Ingredient.

Hebelio's video for Spanish rock band Parquesvr centres on the need to heal a memory in order to let it go.Shot on 16mm, the video for Google Fotos counterpoints a man's seemingly routine behaviour in the present with memories of a girl in his past. A process occurs in which he finally takes action, in a powerful way, to release himself from the memories that haunt him.

Wesley Joseph and Jorja Smith come full circle, returning to their hometown of Walsall to pay tribute to the place that has shaped both artists' histories, in the self-directed video that kicks off his forthcoming album Forever Ends Sunday.The video for July is a great example of the work of the multihyphenate artist - the director of most of his own videos. It has a crafted documentary feel with carefully framed and composed set-ups playing against the rawness of Midlands life and the communities that call it home. The emotional ties that Wesely and Jorja have for the place also shines through. July comes from Wesley's 13-track debut album Forever Ends Someday, a fully realised and deeply cinematic body of work, bringing together the emotional and sonic universe that he has been carefully weaving across recent years, a world defined by introspection, atmosphere and instinctive storytelling."July was written during a difficult time for me but equally a time where I felt really thankful for the things that I do have," he says. "Just as the song started making sense and I knew what it was about - Jorja texted me. It was scary timing because in that moment I knew this was our song. It was a really special thing to be sat with one of my oldest friends having a 360 moment."This video wouldn’t exist, literally or figuratively if it wasn’t for where I’m from, Walsall town. This one is for the dreamers, still looking out the window. From the bottom of my heart I wanna say thank you to everyone who poured themselves into this to make it real. My family, friends and the community that raised me, we made something that stays when time passes. JULY.”

Warren Fu directs a classic mid-century Californian dream with a star-studded cast for the gorgeously retro vocal stylings of Laufey. And it comes with its own deliciously chilling twist. The video for Madwoman features Heated Rivalry's Hudson Williams, alongside Olympic gold medalist Alysa Liu, Lola Tung of The Summer I Turned Pretty, and Megan Skiendiel of the girl group KATSEYE.The sun-kissed, vintage aesthetic is the perfect complement to a track in the retro-pop genre that Laufey has made her own. But the perfection of the lives of Laufey and her girlfriends starts to falter and things get darker as Hudson Williams's character reveals his true self. For Laufey it slowly degrades into a Stepford Wives-esque narrative - with some Hotel California vibes thrown in. It's an absorbing concept - Sabrina Carpenter would either approve or be green with envy - wonderfully executed by Fu and team. And in spotlighting mainstream talent across music, film, sports, and the arts, it's proof positive that Asian representation across these mediums is responsible for some of the greatest stories shaping culture today.