Colin Solal Cardo directs Harry Styles for the first time, and it turns out to be a match made in Heaven - a joyous, celebratory affair, unleashed via of the brilliant choreography of Ryan Heffington. The film blends raw intensity, sensuality and live-performance energy through an immersive and kinetic visual language. In what first appears to be a high school gymnasium - in fact the legendary Pavillon Baltard in Paris - a stylishly-dressed Harry saunters into the space to begin performing with his band, in the round. And the track they are playing - Dance No More - starts to become a magnetic force upon the casually watching audience. They are triggered into action, with living, contagious energy. There's an invitation to dance no more, to lose yourself completely, to never want the dance to end. The dozens of audience members act on that impulse - and it turns out that they are all great dancers.Meanwhile, Harry holds the centre amidst a heaving mass of bodies - losing a few layers of clothing along the way...It's brilliantly done - a real technical achievement that also maintains a lightness and sense of humour. We get the best of the artist and of the director and choreographer - who last worked together on the UKMVA-winning Wolf Alice video for Bloom Baby Bloom. The result is something special.

Academy has officially announced the arrival of director and photographer Iris Luz to the company's director roster.In the past year or so, Iris Luz has made a major impression with her work in music videos and brands, working with trailblazing artists like PinkPantheress, Oklou and Nia Archives, while enjoying arguably even greater success as a photographer - including garnering a Grammy nomination for her photography for cult indie band Wet Leg's latest album Moisturiser.With a visual language that is instinctive, playful and unmistakably contemporary, she has quickly emerged as one of the most exciting creative voices of her generation, helping define a new era of music and fashion culture. Her work talks directly to her generation with humour, joy, satire, with a dark, knowing edge. Vogue recently recognised her as “one of the girls re-energising British cool".Most recently, Luz shot a campaign for the fashion lead tech brand Nothing, starring the Thai popstar Milli, and the music video for Nia Archives' Boys In Blue, as well as the artist's album cover. It follows brand work in various formats for the likes of Alexander Wang, Berksha and Ferragamo as well as acclaimed personal projects in photography and film.Above: still from Oklou NTS live session, directed by Iris Luz“We are delighted to welcome Iris Luz to Academy," says Jennifer Byrne, Academy's head of development. "She brings a fresh perspective, unique sense of style and deep understanding of internet pop culture. I can’t wait to see how Iris continues to evolve and create work that resonates with audiences.”Medb Riordan, co-owner and global MD of Academy adds: “Fresh from her ICA panel alongside Jonathan Glazer, Adam Curtis and Walter Stern, Iris Luz has spent the last few years carving out a genuinely singular voice across fashion and music."Her imagery is instantly recognisable, striking enough to stop art directors, musicians and fellow artists in their tracks, and it keeps shifting, keeps surprising. She doesn’t follow trends so much as quietly initiate them. Beyond all of that, she’s a warm, generous presence and an absolute joy to collaborate with. We can’t wait to see what comes next.”Iris Luz adds: “I’m so thrilled to bring my perspective to Academy and see how we can scale it into amazing bigger things. To be amongst iconic directors like Walter Stern, Jonathan Glazer and Ari Aster is a blessing. The team at Academy understand me intuitively in a way I deeply cherish.”• Watch Iris Luz's showreel at Academy Films here

Relta directs an effervescent collab for Sekou x Pinterest. Following the director's impressive video for the Leicester-born singer's Never Gunna Give You Up, this live promo for Love Language helps launch the 2026 Pinterest Predicts trends, using the term 'Brooched' as inspiration. Opening with a textural performance in front of a wall of monitors, the video focuses on the organic relationship between music and fashion, using brooches not only as styling but in the art direction too. It's a seamless collab which doesn't scream "branded content" - and boasts another wonderfully absorbing performance from Sekou.

Andy Favre self-directs this atmospheric promo for his music project Alpine Universe.The video for Tool takes place in an industrial studio set, anchored by stunning fire displays, stunts and confident performance. Favre collaborated with fire artist Kenton McDougall - aka Kentor - to create this video. Consequently it feels like a mix between live show and performance video, and an excellent showcase for the music and talent. "The Alpine Universe is more than just a place: it's a mindset, a philosophy and a way of life," explains Favre. "Set in a dystopian future, the high-octane energy of the music is supported by an impressive fire choreography and a full band with drums, cello and violin and of course... a burning bass guitar!""Kentor designs, builds and wields fire weapons for a living, with his most famous creation being the giant sword he calls The Dragon Slayer. Kentor and I were fans of each other's work for many years and the concept of the song fit perfectly with our combined aesthetics."

PinkPantheress returns with another cool and witty VFX-heavy video in a collaboration with the Lauzza YouTube channel - directed by Laurie Lotus and featuring British TV national treasure Davina McCall.The video for Girl Like Me starts with Davina introducing a mega-TV performance by Pink - a candy coloured London-centric performance that marches out of the studio into a world outside governed by its own weird repetitive logic.Another savvy step forward by PinkPantheress - and also Lauzza, who dispenses with his trademark VHS aesthetic here for something more polished, but also arguably references VFX in Nineties Britpop videos like Pulp's Common People in creating this tasty concoction.

Marco Fumolo directs a standout promo for INNELLEA's Slave To The Hype, which starts with the German techno DJ/producer getting some startling news from his manager. The message from the management - he's no longer cool and needs to prove his worth - turns into a Mission Impossible-style delivery of fairly reasonable instructions. After getting a bleached buzzcut and some sharper clothes, he embarks on a journey of cheesy Dad dancing, wearing 90s heely shoes and driving a sensible car very slowly with the doors open. The real MI-style task come at the end: DJing without using the sync button. Can INNELLEA do it? It's a tongue-in-cheek concept perfectly executed by the creative team. From the chromatic, silver-hued cinematography to an overall willingness to experiment and play, it feels incredibly fresh whilst rooted in universal nostalgia.