Louis Hemming-Lowe combines a striking performance with cinematic ambition in his video for R&B singer Joel Culpepper's interpretation of Look For The Silver Lining - a track from Blue Note Records' project Chet Baker Reimagined.Hemming-Lowe's film juxtaposes a powerful performance by Culpepper - whilst standing barechested, on top of a hut on the summit of a hill - with his dreamlike journey through a sprawling, untamed landscape in the backseat of a car. As the lyrics encourage the listener to 'look for the silver lining' and 'try to find the sunny side of life', the narrative captures a soulful inner pilgrimage.The singer passes through symbolic vignettes: adolescent nuns smoking under a tree evoke lost innocence and quiet rebellion; a younger version of himself dressed in school uniform beside a No Swimming' sign, touching on themes of assimilation and exclusion. A vision of his mother, sitting next to him in the car, becomes an emotional anchor - an embodiment of the 'silver lining' he’s moving toward.The film's dual structure - soaring performance and meditative odyssey - mirrors the song’s core message: that joy and sorrow, past and present, often coexist. And through it all, there's a quiet insistence on hope, beauty, and transcendence.

Ashaine White is trapped in a surreal never-ending stairwell - forced to reckon with different versions of herself in order to break free - in Isabella Culver's video for Whole Lotta Me.

Kalina Pulit directs a personal video for up and coming rapper Po Prostu Kajtek for the Polish version of Netflix show Rhythm & Flow.Pulit brings a cinematic atmosphere to Kaitek’s autobiographical track with inventive setups and camera angles, often from low angles, and involving friends and family in his hometown of Poznan. It was created in a whirlwind turnaround shaped by the TV show’s rules - from meeting the artist for the first time to locking the edit in a week. The brief was to shoot the video in the artist’s hometown and for the video to be a reflection of who they are. The videos were then judged by the jury, who decided which four of five contenders go through to the next round."Back in Sept 2024, I was one of five directors working on creating music videos for Netflix’s Rhythm & Flow Poland," explains Kalina Pulit "We were not only asked to go from 0-100 and deliver a video in a week, but also to include, guide and mentor the artist within this process. We only found out who the artist would be the day before the treatment was due and prep began."I’d never written a treatment for a music video without having heard the song first - as it was still being made. However, during the initial meeting with the artist to discuss ideas, we instantly found a common language. Despite the multiple limitations we were battling against, there was a state of flow to it all - hugely due to excellent production from ShootMe and Po Prostu Kajtek, whose charisma, sensitivity and positivity were fuelling us all.""Our intention was to mirror the emotional landscape of the song through a set of vignettes portraying the artist, his family, friends and the broader community of people in Poznań. The nostalgic layer - the longing for the past - was further accentuated by the one and only group of Scouts: a timeless example of play, courage and belonging."

Dora Paphides creates a steamily irresistible club atmosphere for US singer Justine Skye’s collab with producer Kaytranada in her most impressive video yet. The New York-shot promo for Oh Lala is a riveting showcase for Justine where she performs impressively amidst a sea of writhing bodies. "We looked a lot at Gaspar Noé, Paris Is Burning, Suspiria (just a touch), and the 2024 Vogue Italia Steve Meisel cover for this video," says Dora. "We wanted the club to feel like its own universe. Once the doors close, nothing else exists. It’s seductive, surreal, and totally immersive—almost like the club becomes a character in itself."Justine was incredible to work with: a visionary and a true collaborator. Every move she made on camera was magnetic—honestly, a dream artist."