Jonas Akerlund and Gaga's successor to the wonderful Paparazzi - the one that really established the now familiar 'damaged-diva' persona - is a phenomenon: 14 million hits on Youtube in three days, since it debuted as an exclusive to Vevo at midnight, New York time, on Thursday.

Gaga is a vengeful coutured sociopath and Beyoncé at her most bodacious in the Tarantino-influenced second half, but the lurid women's prison sequence - a perfect setting for a mischievous pair like Jonas and Gaga - is what makes this nine minute mini-movie (shot beautifully by Par Ekberg) so memorable.