With the IKEA-sponsored version of Jona Lewie's Always In The Kitchen At Parties turning up on Best Ads of the Year lists everywhere, here's Kim Gehrig latest crowd-pleaser, skirting the border brilliantly between ad and vid.

This 90 sec viral for the new Nokia music app that allows users to record their own, instantly shareable music, by looping and recording various sounds with their Nokia N8. That means recording anything - including cute yapping dogs that happen to be visiting a doggie beauty parlour in Shanghai.

It's beautifully done - Ross McLennan shot it, Tom Lindsay supplied the razor-sharp edit, MPC recreate the graphics from the app and composite them to the footage - and surely going to be huge.

Watch 'Nokia N8's Poodle Loop by Kim Gehrig' here