The song originally made its debut last autumn as part of the much-buzzed-about Doritos "Late Night" online global music event. Two videos provide contrasting views of Rihanna's persona: a vibrant, playful one for day and a darker, grittier version for night.

Solid worked closely with ...kerlund on concepting and designing unique graphic looks for the video. Their work involved extensive type design elements and animations, numerous transitions, as well as compositing VFX into the footage - rotoscoping Rihanna, the dancers and particle animations. Additional VFX elements were created by Chimney Pot.