Never planned as the second single from her 21 album, the song took on a life of it's own after her brilliant performance at this year's Brits which, in a way, became the unofficial promo - as the album track lodged itself in pole position in the singles chart and refused to move. For months.

Shot in Paris in the early morning along the banks of the Seine, Jake Nava captures the spirit of the song completely with this haunting, monochrome promo, made for the American release of the single with Adele giving yet another outstanding performance.