Andy Knowles and Stephen Agnew capture The Cribs in cool, lo-fi boisterous performance mode in their interactive promo for new single Glitters Like Gold.

As the video progresses, clickable pop-up bubbles appear on the screen taking you to other Youtube goodies of the band doing inane and pointless (but fun) stuff like bowling and eating sandwiches...

"However, we didn't want to simply wallow in our own selfish nostalgia, we also wanted to create something playful and interactive to run parallel to the linear video. So we arrived at the idea of creating an interactive fact-driven video.

"Drawing heavily from the late 90s, and now revived VH1 show Pop-up Video, alongside the inane facts that Smash Hits magazine would publish, we created a series of increasingly obscure 'fact bubbles'. When clicked they take you to very silly, some very long, and VERY pointless videos relating to the fact."