"It was important to me and Fazer to bring in a fashion element into a pop/rappers world," explains JaK. "I took Fazer's initial concept and styled it into a Sin City, Bladerunner visual as I wanted to show the world the crazy Fazer. We shot in a disused military hospital in Portsmouth which still had a padded cell which set the mood perfectly."

The dark fashion vibe in the Killer video was styled by Tom Erebout and shot with precision by cinematographer Dan Stafford Clark.