Black Eyed Peas frontman will.i.am demonstrates his love of Blighty by shooting his own promo for his debut solo single Is This Love - featuring strikingly-coiffured singer Eva Simons - in historic London.

In a fine display of will(i.am) power, the Is This Love promo - produced by Kwok Yau out of Serious Pictures - involved a motion control shoot next to Tower Bridge. And lots of good ol' British rain. Strike a light guv.

http://www.youtube.com/watchv=9I9Ar6upx34