Following his video for Feeder's Children In The Sun, Joe Connor now helms his second promo for the band, for Idaho - in which top British character actor Daniel Mays gives as a sterling performance as a man on a mission...

When he starts, he's a quivering wreck, but Danny pulls it together - and then dons the mask of the Lone Ranger - to take on the brutal challenge of the mechanical bull, to win a trip to America, and be reunited with his long-lost love. And Feeder sip their beers in the bar to see if he can do it...

"Danny was a good sport, throwing himself around on the bull all day dressed as the Lone Ranger," says Joe Connor, of Mays, whose movie credits include Atonement, Tintin, Made In Dagenham and the role of Chris in Eran Creevy's Shifty. "It was an absolute pleasure to work with such a committed and dedicated actor."

http://www.youtube.com/watchv=0Pum1KFgdqU