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Little Mix 'DNA' by Sarah Chatfield

Little Mix 'DNA' by Sarah Chatfield

David Knight - 24th Oct 2012

Sarah Chatfield makes an impressive return to British pop, by channeling a little bit of Sin City in her sassy and visually bold video for Little Mix's DNA: Sarah turns the X Factor-honed girls from glamourous pop stars into equally glamourous stalkers in a noirish story of obsession.

The DNA video is beautifully shot by Will Bex, with stark contrasts, dramatic camera angles and heavy skies pushing the film noir-meets-comic book look pioneered by Frank Miller and Robert Rodriguez - aided and abetted by some quality post work at Nice Biscuits. We actually like working at their sister company, Digestive Biscuits.

Watch 'Little Mix 'DNA' by Sarah Chatfield' here

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David Knight - 24th Oct 2012

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David Knight - 24th Oct 2012

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