A story of burlap sack-wearing young lovers for Bloody Beetroots' Chronicles of a Fallen Love - featuring Faroe Islands singer Greta Svabo Bech - directed by British directing duo Mathy & Fran, who've given their love story a slight taste of the festival of All Hallow's Eve.

"Our starting point was the big haunted emotion in Chronicles of a Fallen Love," Mathy and Fran tell Promo News. "We'd seen the images in the book Haunted Air, of anonymous figures in home-made Halloween masks, and liked the idea of translating its unsettling atmosphere into something inherently romantic, set within a pastel-hued teenage world.

"It was this 'ghost' of a first love that carried the idea of an endless summer romance and haunted youth. We responded to the track's nostalgia and wanted to create a story that was sweet yet full of sadness. We shot the exteriors in Southend-on-Sea which perfectly fitted the sense of desolate romance we were aiming for."