Shot in California and starring Australian actor Ben Mendelsohn, Vince, speaking to nowness.com, had this to say about Welch's performance in his tale of 'American heartbreak':
"She wasn't just Florence, she was playing a character. It was exciting to take someone who's built such an iconic visual style, with the floaty dresses and distinct look of her videos, and do something really different."

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Read an interview with Florence Welch here