Ninian Doff brings his signature adorable eccentricity to Darwin Deez's new single, trapping him in a Groundhog Day-esque loop of monotony. Darwin becomes aware of his repetitious existence and attempts to escape, with chaotic consequences.

Following up from his fabulously confusing JJ Doom video, the UKMVA nominated Ninian again proves that he's capable of creating fun, ingenious and immensely watchable promos and Mr Deez continues his career of consistently brilliant videos and puts in a fine performance as the frustrated shop assistant hero.

Watch 'Darwin Deez 'Free (The Editorial Me)' by Ninian Doff' here