Raconteur of the surreal, Andreas Nilsson, lends his rather unique hands to the big French House music of David Guetta and from the very outset you can tell this story isn’t heading a gritty, realist direction. Queue a vast array of colourful characters and outfits all taking part in the technicolour Dance Rodeo you’ve never imagined you’d see. Pyrotechnics, alternative beauty pageants and some fantastic dancing all feature – together with David, Ne-Yo and Akon (probably wondering what the hell they’ve got themselves into).

The real question is whether this video is simply a front to start a new trend with bizarre long toed cowboy boots. We’ll presume for the moment that Andreas holds the monopoly on those.