Okay this is not just a video for The Chicharones and their catchy summery track Hi Hey Hello, directed with typical verve by Joseph Kahn. It’s really a way for megacorp Samsung to promote the numerous features in their Galaxy S4 smartphone, via an innovative music video-centric digital ad campaign, out of Leo Burnett and A52.

Set on the campus of UCLA, it’s all about the likeable college boy who uses the S4′s various features (including Air View, Dual Shot, Group Play, Drama Shot and Sound & Shot) in pursuit of his dream girl.

In other words, the evolution of the branded music video…