From the start of Mathy & Fran's video for Dan Croll's From Nowhere its clear that we're about to witness some kind of competition - but what is it?

That initial mystery is just one of the good things about this charming piece, which has a premise that will resonate with anyone who spent much time in a school playground.

It's also a very good vehicle for the up and coming singer-songwriter, presenting him as something of a cool geek who's not to be messed with. And as with a few of their other vids, the directing duo also populate the video with a group of attractive but distinctive extras, as Dan's competition.

And although it's not an interactive video, it also invites the viewer to also get involved. Well, how long can you watch it without blinking..?