Shift K3Y 'I Know' by Scott Altman
Jimmy Brown - 29th Aug 2014
UK producer/DJ Lewis Jankel - aka Shift K3Y - joins forces with director Scott Altman for the promo to I Know - the follow-up to his Top 3 hit Touch.
Shot over three days in Ibiza, Formentera and London, Scott's exhaustive montage follows a girl as she travels through contrasting locations.Â
SCOTT ALTMAN: "Being commissioned to direct the video for 'I Know' was a dream job to win. Not only did I like Shift K3Y's music and respect him as an artist, but I was being sent to stunning locations in Ibiza, Formentera and London to shoot the video.
"The idea was simply to capture a beautiful girl, from behind as she travels through as many contrasting locations as possible (over three shooting days) and chop them up, back to back, to the track. A conceptual idea, with a bold style, there had to be a definite feeling of a journey, without being overly literal on a narrative side.
"Due to the video's guerrilla style of filmmaking, I soon began to picture each location and it's inhabitants as the videos set and cast (rather than holiday destinations, mixed with locals and holiday-goers); which was slightly surreal but a pretty cool experience at the same time.
"On the final day of shooting we returned to London and shot cameos with Shift K3Y, who was upbeat and a cool guy to work with."
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Credits
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Production/Creative
- Director
- Scott Altman
- Producer
- Production Company
- Production Coordinator
Camera
- Director of Photography
- Camera Assistant
Editorial
- Editor
Grading
- Colourist
Commission
- Commissioner
- Label
Jimmy Brown - 29th Aug 2014