In keeping with the song's title, Dominic O'Riordan's video for Jagga's Love The Pain embraces the world of S&M, with stylishly-shot imagery of rubber-clad girls and bondage accompanying Jagga's performance. Steamy stuff, achieved on a modest budget. Dominic definitely used his prior experience making ads for Ann Summers, among others. 

DOMINIC O'RIORDAN: 

"Jag's a friend of mine and we had talked about doing a video together for ages and when I heard his new track it was a perfect fit as I was looking to do something different from my other work and begin to move in a new direction creatively.

"We would like to say a massive thank you to all who helped out on the video as the film was made on a shoestring budget and favours. George and Martin at Arri, Benedict Spence, S+O, Simona Harrison, Thom Trigger, Rushes, Genevieve Garner, Melissa Mortensen and Alexis Day all deserve a special mention."