Luke Monaghan takes the subject matter of Rudimental and Sam Smith collaborator Jimmy Napes' solo effort Give It Up as his jumping-off point for a story of a young man in Las Vegas, where his addictive pursuits come at an increasingly heavy price.  

Like in Monaghan's excellent video for Sam Smith's I'm Not The Only One last year, this is the study of the main character's drift into a hell of their own making. In his case, there is the hint he may have a shot at redemption.      

LUKE MONAGHAN:

"We shot most of the video in a small town just outside Vegas, did some pick-up's in actual Las Vegas and LA as well. It was a proper team effort, not a great deal of money, and we had a lot of locations to cover. Ben Kitchens did a great job with the cinematography, it's mostly natural and available light. We've worked that way a few times before together and he did a great job on my short film 'Baby Gangster' and a HBO documentary I'm working on.

"Jimmy let me be free and wanted to not feature. I've known him for a while so it was relaxed process going into it, he's a talented lad having co-wrote most of Disclosure and Sam Smith's stuff, so it's a pleasure to be making his first solo video."