Superfood endure take after take after take to deliver Zac Ella's vision in this multi-layered performance promo for You Can Believe. 
 

ZAC ELLA

"It’s a straight-up performance video… with a little twist. It’s pretty simple when you think about it. Create a path for the camera to follow; get the band to perform; film it; and repeat 25 times. Use every take in the edit - whether it was good or bad.

"It’s quite experimental… I wanted to see how many times I could make SUPERFOOD and the crew film the same thing until they got pissed off - but it was quite the opposite. The more we filmed the more fun we had. The bastards!"