MAX ft Usher 'Gibberish' by Greg Jardin
Cat Velez - 27th Mar 2015
Greg Jardin was the mastermind behind the awe-inspiring stop-motion animated videos for Kira Grannis's In Your Arms, and Joey Ramone's New York City. But his latest for MAX's Gibberish  - and part of the impressive line-up of videos premeiered at the YouTube Music Awards earlier this week – demonstrates another side of his ingenuity.Â
This hip-hop dance promo, filmed in a loft space, certainly looks like a one-shot video, and appears to be running backwards - apart from when its going forwards. In fact, it was achieved through minutely-detailed choreography by Laura Edwards, and precise motion-control rigging. Two sequences - one reversed and other with normal playback- have been merged into one captivating sequence. And put this in a special class of pop video. Â
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Credits
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Production/Creative
- Director
- Greg Jardin
- Producer
- Executive Producer
- Production Supervisor
Camera
- Director of Photography
Lighting/Grip
- Gaffer
- Key Grip
Art
- Production designer
Wardrobe
- Stylist
- Hair & Make-up
Choreography
- Choreographer
Editorial
- Sound
VFX
- VFX Supervisor
- VFX
Commission
- Commissioner
Misc
- Motion Capture
- Motion Capture
- Girl
Cat Velez - 27th Mar 2015