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Etienne De Crecy 'You' by Helmi

Cat Velez - 31st Mar 2015

Electric house pioneer Etienne De Crecy made his directorial debut for his last video Hashtag My Ass, but for the next video from his current LP Super Discount 3, EDC entrusted the super-talented Helmi - director of the brilliant video for Tiga's Bugatti - to deliver something good for You. And indeed, belly shirts have rarely looked so good.

Helmi offers up a serving of French sexy-blasé in this perfectly stylish expression of city nightlife and youth searching for love on the dancefloor. The video goes hand-in-hand with the driving beat and builds up individual elements until they become collective patterns. 

Lipstick application, cigarettes, and bedroom eyes become mesmerising repeat motifs, as we go from buttoning-up the sexiest pair of jeans to taking them off in bed with the night's catch. And everything in between...

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Credits

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Production/Creative

Director
Helmi
Producer
Line Producer
Production Company
1st AD

Camera

Director of Photography

Art

Production designer

Wardrobe

Stylist

Editorial

Editor

Misc

Post Production Manager

Cat Velez - 31st Mar 2015

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