The promo follows a cinematic, and violent narrative, dealing with concepts of fatherhood, revenge and rebellion. 

We see as a Father promises his son to an organised fighting circuit to pay off mysterious debts, the son refuses to fight back, to repeatedly get up and force his father to watch the violence done towards him. An act of self-sacrificial rebellion towards the father that ironically culminates in the son surviving the fight, and being handed over to the circuit for good.

THOMAS JAMES: "The son character was played by the singer of the band, Laith. Hats off to him - 10 hours of repeatedly getting knocked down by a 6"4 boxer, was certainly not an enviable task. He took it in his stride and nailed it though. The dribble at the back end was totally off the cuff. Gold. I think everyone took a bit of a physical beating on this though - we were on the sixth floor of an old factory, with no lift, so getting everything up there was a Herculean effort. Macho strength points all round."