"ROCK ON! Cement is the key ingredient in concrete," Drenge's clever new video for The Woods informs us, before going on to announce that cement is the second most consumed substance in the world, after water. And Hope Cement Works in the Hope Valley, west of Sheffield, where this video was shot, consumes 2 million tonees of limestone and shale every year. 

Director Max McCabe explains: "The band wanted to make an an alternative 'rock' video. Here it is." And very tongue-in-cheek, indeed. Shot on 16mm film, it achieves the look of an old education film, made up mostly of extreme zooms, and including some choice informational text in regards to the massive cement works.