Lewis Cater's video for Fatherson's track Always starts merrily enough, with the band performing the track in a studio while attractive young extras dance and enjoy themselves alongside. But things soon begin to take a more sinister turn, as fighting breaks out between the extras, and the director loses control of the shoot. 

LEWIS CATER:

"The inspiration comes from a certain kind of fashion commercial that was everywhere when I was kid, that only showed the glossy side, almost robotic in a way. I decided to turn the perfect denim commerical upside down and expose the viewer to a situation that's a much clearer reflection of human nature."