The greatest of the great OK Go videos are generally known in shorthand as 'the treadmill one', or the 'Rube Goldberg Machine one', and so on. Now, the video for Upside Down & Inside Out will always be known as 'the zero gravity one'.

It's up there with the best. It's not just that it's mind-bendingly clever, and was even more awesomely difficult to achieve - and it is certainly those things. The 'zero gravity one' – created by OK Go with long-time collaborator and the choreographer (and singer Damien Kulash's sister) Trish Sie - is also just fantastically entertaining, a total 'wow' from start to finish.

Created with the considerable assistance of the Russian S7 Airlines, it's already from day one, a viral phenomenon. OK Go have done it again.

• Trish Sie is now represented by Good Egg in the UK