South London director Hector Dockrill takes us on a filmic tour through the streets of singer Jordan Max's hometown of Oldham, Lancashire, in this slice-of-life video for his song Hell. Gritty, grey and darkly atmospheric, the video portrays the toughness of the place - the inside of the local butchers' and boxing gym - and the people who inhabit it.  

As Jordan Max explains, the video is all about “the journey from past to now, how these young days paved the way to hell. It’s real to me, you get to see my brothers and where I still am present day. It’s not Hollywood, it’s Oldham…”