“Ever met someone in your life where you just can't stand each other? The more you meet the worse it gets? This is Rattlesnakes." says frontman David Jakes about one of the standout tracks from Lonely The Brave's new album.

Dutch director Rogier Hendriks has given this an impressionistic, symbolic interpretation in the video for the track, with a brooding photographic style reminiscent of the work of Matt Mahurin.  

ROGIER HENDRIKS:

"Our concept for Rattlesnakes is based on social behaviour and prejudice being learned behaviour, the idea that we have been taught how to behave. We train animals to become who we want until it is implicit and instinctual to them. Humans can be trained as well - to be unpredictable, aggressive and extremely defensive. Sometimes for no reason whatsoever.

"Disliking another human being can be complex, caused by seeing a distorted view of that person, skewed by a personal, emotional or past event sometimes even unrelated to that person. The only reason people do not kill, hurt or ruin each other’s lives is because society teaches us not to do so. Nevertheless, there is still a survival instinct humans have, an instinct that cannot be unlearned and in the right conditions, can strike out without control. Visually we wanted to show that there is an inner and outer shell to each person, seemingly dichotomous at first, but becoming more ambiguous as we move through the song.

"We start to see people's behaviour falling apart, eventually showing their true nature through their own eyes. The beautiful and seemingly perfect exterior has an interior motive too and it’s not always pretty."