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Mount Moriah 'Precita' by Fidel Ruiz-­Healy

Luke Bather - 18th May 2016

A brilliant bait-and-switch kicks off this excellent one-take video for Mount Moriah.

Beginning on a close-up of a smiling child with a skipping rope paired with the lyrics "I met you on a dime.." very easily tricks you into thinking you're in for a nice, sentimental narrative. Until, of course, a man with a gunshot wound to the gut and a pair of ripped tights on his head careers through the background and drags our attention along with him.

The video then plays out the tail-end of a robbery narrative - that tense moment between the crime and the getaway where the whole thing hangs in the balance. We're treated here to a colourful array of background action and tiny slices of Americana all falling into a gloriously messy street scene.

I half expected the end of the video would feature the would-be criminals crashing head first into Bjork/Spike Jonze's shoot for 'It's Oh So Quiet', but this video is fun all on its own.

Luke Bather - 18th May 2016

Tags

  • New Director
  • Narrative
  • One shot video
  • Robbery
  • Mainstreet USA

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Luke Bather - 18th May 2016

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