The latest episode of Cut+Run's regular Behind the Scenes series - premiered once again here on Promonews – zeroes in on Ozzie Pullin's highly entertaining new video for Jax Jones' House Work. It's five minutes of fascinating viewing for anyone interested in the creative process.

Ozzie talks to C+R's Sophia Melvin about how he came up with his take on a Cillit Bang-style cleaning commercial, where the square-chinned spokesman has a memorable meltdown, and itself turns into a weird BTS film.

Sophia and Ozzie cover the ground of the Partizan-produced and Black Island Studios-shot video from inspiration to completion, and in the process he highlights the important contributions of art director Oliver Hogan, DoP James Blann, editor Jamie O'Donnell and choreographer Ali Green.