Ryan Staake's video for Schoolboy Q follows the humble marijuana plant in its life cycle from harvest, to buyer and the many channels, deals and deaths that have to go along with that.

It's an interesting POV video that makes the object in question the main character in the narrative - carrying on an aesthetic that APLUS started with their John Muir video a few months back.

RYAN STAAKE:

"I’ve always been interested in the idea of following an object throughout its lifespan, and what more exciting lifespan to follow than that of weed? We shot this film over three days—traveling from NYC to a Humboldt, CA grow-operation and ultimately finishing up in LA.

"Shooting this way was equally freeing and nerve racking, as many of the setups involved the talent operating camera themselves, with a blunt or nug of weed barely attached to the lens. The hardest shot to film was actually putting the camera in a vacuum-seal bag, that took five crew members and about 25 takes to get right.

"I will say that I took huge inspiration from intimate distribution sequences of Hollywood films, such as the “life of a bullet” in Lord Of War and Blow’s “blinded by the lights” still photo-montage, I love iconic, focused and visually unique sequences like that in big budget films, and hope a shred of that energy came through in this video."