Legendary artist, master of confrontational imagery and one-half of the Chapman Brothers, Jake Chapman, throws about thirty stock photos into a digital blender in what can only be described as art.

Loosely following the lyrical themes of the song, Chapman cares not for the formal rules of broadcast quality, as the video skews between various aspect ratios without stopping to consider the effect it might have on your eyes. To call it abrasive (and divisive) would certainly be an understatement. But the band are certaily happy.

"The record label asked what we wanted to do for the video and I told them I'd already given the whole budget to Jake Chapman to do whatever he wanted," says Frank Carter. "He made the most visually disturbing and captivating ruinous piece of offensive/non-offensiveness that I have ever seen. First time he sent it for approval it failed the Harding test 858 times!

"It goes without saying that having Jake make us a video is basically mind blowing for me. I grew up spending my summers in the Saatchi gallery staring at all the insane art and their first version of Hell had a profound effect on me. Thank you Jake for your continued faith and support in the project and thanks for making an absolutely mental video that makes me feel uneasy every time I watch it."