Chaka Khan 'Like Sugar' by Kim Gehrig
Promonews - 27th June 2018
Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim Gehrig has been lured back to music, for this brilliant, gif or loop-inspired video.
Like the great dance videos of the late ‘90s and early 2000s, Gehrig’s video is a simple but deceptively clever idea that’s been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle.
In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped - reflecting the rhythm track but with a visual glitch-in-the-matrix. They’re gradually layered together into an increasingly surreal mix of manic energy, gif-like dance moves and vibrant colours.
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Promonews - 27th June 2018
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Credits
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Production/Creative
- Director
- Producer
- Production Company
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- Executive Producer
- Production Manager
Camera
- Director of Photography
Art
- Production designer
- Production Assistant
Wardrobe
- Costume designer
Choreography
- Choreographer
Editorial
- Editor
- Editing company
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Grading
- Colourist
- Colour grade company
VFX
- Post production company
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Commission
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- Label
Misc
- Location Manager
Some credits on this video are only available to PRO members.
Promonews - 27th June 2018