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Alessia Cara 'Growing Pains' by Alan Masferrer

David Knight - 10th July 2018

Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.

In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.

ALAN MASFERRER:

"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.

"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."

Tags

  • Choreography
  • Director's notes
  • One shot video

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Production/Creative

Director
Alan Masferrer
Producer
Producer
Production Company
Executive Producer
Executive Producer
Production Manager
1st AD

Camera

Director of Photography

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Grading

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Grading company

VFX

Post Producer

Commission

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David Knight - 10th July 2018

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