Alessia Cara 'Growing Pains' by Alan Masferrer
David Knight - 10th July 2018
Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.
In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.
ALAN MASFERRER:
"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.
"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."
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Credits
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Production/Creative
- Director
- Alan Masferrer
- Producer
- Producer
- Production Company
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Make-up
- Wardrobe
Grading
- Colourist
- Grading company
VFX
- Post Producer
Commission
- Label
David Knight - 10th July 2018