Alessia Cara 'Growing Pains' by Alan Masferrer
David Knight - 10th July 2018
Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.
In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.
ALAN MASFERRER:
"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.
"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."
David Knight - 10th July 2018
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Credits
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Production/Creative
- Director
- Alan Masferrer
- Producer
- Natalia Vargas
- Producer
- Lara Saborido
- Production Company
- Grayskull
- Executive Producer
- Dani Monedero
- Executive Producer
- Jesus Alamo
- Production Manager
- Raquel Giménez
- 1st AD
- Juantxo Grafulla
Camera
- Director of Photography
- Pau Castejón
Lighting/Grip
- Gaffer
- Martí Maluquer
Art
- Art Director
- Toni Castells
Wardrobe
- Make-up
- Natalia Montoya
- Wardrobe
- Brisa Salietti
Grading
- Colourist
- Marc Morató
- Grading company
- La Metropolitana
VFX
- Post Producer
- Roberto García
Commission
- Label
- Def Jam Recordings
Other credits
Focus Puller
Alex González
Steadycam
José Antonio Sousa
Underwater Operator
Txema Vega
Fx
Oriol Tarrida
Make-up Assistants
Alba Gómez, Laura Sans, Carmina Camps
Stylist Assistants
Adam Ricort, Laia Gutiérrez
CAST
Aarón Rides José Cuenca Daniel Méndez José Miguel Medina, Marina Fernández De Haro, Sheila Jordà, Àlex Herrador, Arantxa Albiach
David Knight - 10th July 2018