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Dillon Francis 'Never Let You Go' by Austin Peters

Promonews - 13th July 2018

Love in various forms blossoms in the Miami sunshine in Austin Peters' video for Dillon Francis and featured artist De La Ghetto's Never Let You Go - the opening track of Francis's new Spanish-language, reggaeton-flavoured album Wut Wut.

It's a real mosaic of feelgood vibes with an underlying level of tongue-in-cheekiness thrown in to suit Dillon Francis's characteristic sense of fun. There's time to hang out on a speedboat - but only as its being driven from the dealership on the freeway.

Another winner from the profilic Austin Peters, who's having quite a year...
 

AUSTIN PETERS:

"My intention was always that it was funny (like Dillon) / absurd / sentimental / joyous at once, a mix of tones and emotions to make something more interesting than what we expect for this kind of music.

"The treatment basically just said “kaleidoscopic euphoria” and that the idea was to make a reggaeton video while also subverting the tropes - ie having them perform at a boat dealership or ride on a speedboat that is actually being pulled by a truck on a freeway. I wanted to make something that is all these things, true to me, true to Dillon and true to the sound of the music being Reggaeton and trap en espanol that will be able to play in Latin/South America where this song will also be big, while still being subversive and positive in my way.

"I also just wanted to make something about Florida and Miami and the way that I feel about it."

Promonews - 13th July 2018

Tags

  • Director's notes
  • Performance
  • Pop
  • Dance
  • Reggaeton y Hip-Hop

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Credits

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Production/Creative

Director
Producer
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Wardrobe

Hair
Make-up
Wardrobe

Editorial

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Promonews - 13th July 2018

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