A game of grown-up ring-a-roses takes a more sinister aspect in Rob Brandon's video for his and his brother's musical alter-ego Model Man.

And it becomes clear that this is very much a situation of winner takes all...

ROB BRANDON:

"The idea of dancing to be alone is something we’ve been exploring for a while but it’s an odd, almost comical notion to visualise. We wrote lots of completely different ideas. I struggled to find one leading interpretation of the song.

"When Aaron’s (Sillis) agency got involved I was able to allow this group of amazing dancers to interpret the song how they liked. And then I got to kill them. It was a lot of fun.

"Also being artist and director was really special. Felt like a total boss."