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Editors 'Frankenstein' by Gregory Ohrel

Ned Botwood - 27th June 2019

Editors’ danceable riff of the Frankenstein myth is equal parts gruesome, danceable, sexy, mean-spirited and cool.

In the video by Gregory Ohrel (from Greg & Lio) a young cop has developed a taste for brutality. And bludgeoning petty criminals just isn’t doing it for him anymore. So he takes a shovel to the graveyard, and with the help of a WikiHow tutorial, he creates the perfect partner in crime. This is his idol, “Baeonse” - get it?

Editors have always had an experimental impulse. The Brummie post-punk band have worked with Martin de Thurah, and recently sought production from cult drone band Fuck Buttons. But politely, this video-nasty could be described as a bit of an edgy pivot from the band that wrote All Sparks and Munich.

Thankfully, in the competent hands of Ohrel, the video is provocative and not exploitative. Doctor Frankenstein and his monster are an absolute joy to watch - especially when they turn into an awesome dancing duo. Ohrel’s videos are reliably grand and expensive. And this one feels huge, thanks to some otherworldly post-Soviet locations and opulent photography by feature DOP Ashley Barron, and a narrative drive that just keeps going. Right to the very end.

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Ned Botwood - 27th June 2019

Tags

  • Choreography
  • Dance
  • Narrative
  • Dance, EDM
  • Alt Rock
  • Alternative, Rock

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Ned Botwood - 27th June 2019

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