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Lefa ft. Vald 'Bitch' by Akim Laouar Aronsen

Ned Botwood - 16th July 2019

Akim Laouar Aronsen directs this stylish, tragic neo-noir for Parisian rappers Lefa and Vald - set in a parallel world where the rush of celebrity is pursued at any cost.

Aronsen’s video revolves around a fascinating concept. In his brave new world, celebrity is not merely social recognition, but a sensation. And this sensation can be provided by a hallucinogenic drug, extracted from peacock feathers.

Lefa and his partner manufacture this drug, and are holed up in a rural home playing happy families - unaware that someone is coming for them. This is Vald, who plays a volatile junkie with all the verve of an upcoming actor. The inevitable violent climax rests on a superb twist - so keep watching until the bitter end.

Between photography by UKMVA nominee Adolpho Veloso and dashing wardrobe by Jana Zaharijevic, this video is a real cinematic treat. With bold lighting and compositions that border on the baroque, the video has shades of Ryan Gosling’s film Lost River, shot by the inimitable Benoît Debie.

Tags

  • New Director
  • Drama
  • Narrative
  • Alternative, Alternative, Hip Hop
  • Hip-Hop

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Credits

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Production/Creative

Director
Akim Laouar Aronsen
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography

Wardrobe

Wardrobe

Editorial

Editor

Grading

Colourist
Colour grade company

VFX

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Post Producer

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Director's Representation

Ned Botwood - 16th July 2019

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