Ed Bulmer directs a surreal, multi-format video for Declan McKenna's new song that focusses on the hypocrisy of the British arms trade.

The themes are brought to life by a selection of purposely rudimentary puppets, who go about their day-to-day lives in total ignorance of what the country is doing behind the scenes. That becomes clearer with the addition of animation and stock footage, and a series of creepy, real life closeups of facial features to hammer home the point that the UK's arms trade policy has unforgiveable consequences.

Declan McKenna says: “I wanted to write a song that was outright against war, in any form. Violence breeds violence and I just don’t think the world is too complex to set a peaceful precedent, but it seems the business of war is what keeps happening. To say it’s a shame feels like a huge understatement.”

Declan is donating all profits made from the single to charity.