Ed Sheeran ft Stormzy, Jaykae & Aitch 'Take Me Back To London (Sir Spyro Remix)' by KC Locke
Rob Ulitski - 28th Aug 2019
Take one of the biggest artists in the world, the man to take the London sound to the mainstream, and place them alongside two artists putting the Midlands and the North on the map. Then you add up and coming director KC Locke, and you get the irresistable force of Take Me Back To London.
The visuals focus on everyday locations such as council estates, cafés and the countryside, and elevate them with energetic performances and set pieces, including Stormzy and Ed drifting through a field in a Rolls Royce. The song and video are a love letter to the city – and this extends to the North and Midlands respectively, with the addition of Jaykae and Aitch.
The concepts within the video are quite different stylistically, but work together as a whole because they represent what it means to be young in modern Britain. Sam Meyer confidently ties everything together with his cinematography, keeping a stark natural feel and almost gritty texture throughout, capturing the locations as we see them in everyday life as opposed to trying to make anything too glossy.
This is England. Youngsters on the come up doing what they do best - and having fun as they tear up and down the country.
Rob Ulitski - 28th Aug 2019
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Production/Creative
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Lighting/Grip
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Some credits on this video are only available to PRO members.
Rob Ulitski - 28th Aug 2019