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Jetta 'No Fire' by Sophia+Robert

Rob Ulitski - 8th Oct 2019

Jetta rocks around London in this fashion-centric video by Sophia+Robert.

Inspired by haute couture fashion photography of the 80s, the concept features Jetta performing in several studio and location based setups, whilst rocking pieces by Thierry Mugler and Vivienne Westwood. All the while carrying a huge musical note throughout London.

The architectural qualities of the wardrobe pieces are matched with art direction full of sharp lines, contours and high contrast. The black and white grade throughout the majority of the video helps cement the 80s feel, and the frenetic editing, full of fast zooms, quickfire cutting and intermittent 16mm film artefacts carries a DIY/experimental aesthetic that really helps tie the concept together. 

Rob Ulitski - 8th Oct 2019

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Rob Ulitski - 8th Oct 2019

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