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New Rules '24 Hours' by Jordan Rossi

Rob Ulitski - 10th Oct 2019

New boyband New Rules are feeling blue in the video for 24 Hours, directed by Jordan Rossi. 

Fresh off the back of Natasha Bedingfield's Kick It, Rossi is back with another stripped-back, studio- based performance video. One of New Rules' first official videos, 24 Hours tells the story of a break up where you spend all your time with your partner, but afterwards you are left with a huge empty void in your life. 

Split between a minimalist blue room - where the group lounge around, waiting for time to go by - and a black and white, high contrast performance setup, the wistful yearning and eventual acceptance that come with heartbreak are visually represented through striking art direction and superb performance from the newcomers. 

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Credits

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Production/Creative

Director
Jordan Rossi
Production Company
Production Company
Executive Producer

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company
Colour grade company

VFX

Post Producer
Post Producer

Agent

Director's Representation

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Commissioner

Rob Ulitski - 10th Oct 2019

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