New Rules '24 Hours' by Jordan Rossi
Rob Ulitski - 10th Oct 2019
New boyband New Rules are feeling blue in the video for 24 Hours, directed by Jordan Rossi.Â
Fresh off the back of Natasha Bedingfield's Kick It, Rossi is back with another stripped-back, studio- based performance video. One of New Rules' first official videos, 24 Hours tells the story of a break up where you spend all your time with your partner, but afterwards you are left with a huge empty void in your life.Â
Split between a minimalist blue room - where the group lounge around, waiting for time to go by - and a black and white, high contrast performance setup, the wistful yearning and eventual acceptance that come with heartbreak are visually represented through striking art direction and superb performance from the newcomers.Â
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Credits
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Production/Creative
- Director
- Jordan Rossi
- Production Company
- Production Company
- Executive Producer
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Make-up
- Wardrobe
Editorial
- Editor
- Editing company
Grading
- Colourist
- Colour grade company
- Colour grade company
VFX
- Post Producer
- Post Producer
Agent
- Director's Representation
- CS
Commission
- Commissioner
Rob Ulitski - 10th Oct 2019