No, Tom Cruise is not in the video for rising artist Issermann. In the video for Sad + Boring, director Nathan Sam Long utilises deepfake technology to land a star-studded "cast".

The Black Mirror-like story follows Isserman, as he utilises futuristic contact lenses to visualise his celebrity fantasies in place of his partner. Co-starring French artist and ballerina Victoria Dauberville, the visual is a whirlwind trip into the Uncanny Valley, with haunting undercurrents and a more than slightly creepy atmosphere.

The story reflects our image-obsessed society, allowing us to glitch and transform our bodies on a whim. In a first-of-its-kind, this form of artificial intelligence - most widely associated with fake news and revenge porn - has provided a unique opportunity for an emerging musician.

"Sad + Boring is about being stuck in a relationship that’s slowly diminishing you and your personality," says Isserman. "I thought celebrity deepfakes provided a great metaphor for this desire to be loved at all costs, and actually was surprised it’s not yet been explored in this way."