A woman discovers the light and power she holds inside herself, in Balázs Simon's incredible visual for Heart Attack. 

Following the exploration of plastic and its effect on our planet in his last video - for Leifur James' Angel In Disguise - Simon is back with a multi-format meditation on our own belief systems. 

Spanning live-action, motion capture, CGI and 2D animation, the video depicts a woman struggling against a wind tunnel of intense light, battling the debris that has broken from the dark underworld in which she lives. As other residents look on, she transcends her physical limitations to become one with her destiny, walking on as a part of the universal light. 

It's beautiful and multi-layered work from a director (and creative team) who are making a habit of pushing the boundaries of the music video format. 

BALÁZS SIMON:

We didn't have much time, so we had to develop the movie on several threads simultaneously.

"This was a real collaborative effort, produced by Blinkink in London, and teaming up with several Hungarian studios and freelancers for an intensive production.

"What made it exciting is that we could not bring the whole team together because of lockdown - which may not sound like the biggest issue with animation, but because we didn't have much time, we had to develop the movie on several threads simultaneously.

"For example, when we rehearsed the movement, there was no layout of the city yet. Or when we went out to the empty streets of Budapest to shoot some camera motion (to be tracked later) we only had a very rough drawing of what the overall action should be.

"Camera without subject, action without environment. Always 2-3 people maximum, within safe distance, and everybody had to rely on their imaginations to produce the foundation that the animators would later use.

"All in all, it was quite an experience that surely made our last couple of days better!"