Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Hurts 'Somebody' by Grandmas

Rob Ulitski - 7th Aug 2020

Director duo Grandmas present a bold, surreal vision for Hurts, with a striking juxtaposition of human emotion and exotic birdlife. 

Hurts frontman Theo Hutchcraft is a wild, overwrought presence, striding purposefully through a city at night, thrown into shapes and distortions by the track. The city is mostly empty, apart from the sporadic appearance of spectacular ornothology: flamingo, vulture, and stork.

The birds represent the themes of toxic love and regrowth described in the passionate track Somebody: the carrion-pecking vulture embodies the idea of parasitic love; the flamingo, represents the colourful and limitless vision of what could be on the horizon; and the stork, displays the opportunity for a new beginning.

At some points Hutchcraft seems to be taking on the mannerisms of the birds, in a stand-out, intense performance, as he powers through the night. And the cinematic feel of the piece is elevated by striking cinematography - care of DoP Nick Morris - and off-kilter choreography, perfectly encapsulating the painful transition from a toxic past to an optimistic future.

Featured sponsors

Rob Ulitski - 7th Aug 2020

Tags

  • Synth-Pop
  • New Wave
  • Alternative

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up

Casting

Lead actor

Editorial

Editor

Grading

Colourist

VFX

VFX

Commission

Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 7th Aug 2020

Related Content

Industry News