Seamus Fogarty gets a taste of the high life, in Jack Barraclough's video for Johnny K. 

Living out in the country in a massive residence, Fogarty fully embodies his character, a David Cameron-inspired snob who enjoys nothing more than celebrating how brilliant he is. 

He has a published biography, a book club attended by fellow high-class chums and his own personal violinist. He's living the dream... until he isn't. 

Things inevitably come crashing down, with paparazzi swarming upon him in a surreal third act, shot in a suitably frenzied and off-kilter style. 

Jack Barraclough: 

“The idea for Johnny K was inspired by a picture of David Cameron relaxing in his £25,000 garden shed. Seamus was looking to steer away from a video set in an Irish pub, and how much further from an Irish folk singer can you get than an English aristocrat? So, Johnny K became Jonathan Kingsley and the rest is history! At first, what you see in the video isn't really matching up with the lyrics, but as Jonathan Kingsley's world gets turned upside down, the themes of the song and lyrics start to make a lot more sense with the visuals.”