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Phfat 'Whatever You Like' by Paul Ward

Rob Ulitski - 19th Oct 2020

South African director Paul Ward directs an intimate portrayal of chaotic love, in the hypnotic video for Phfat's Whatever You Like. 

Unfolding as a vivid fever dream, exposing a hidden tapestry of lust and yearning, the promo is heavily influenced by candid portraiture, with documentary-style vignettes that reflect Ward's photographic work. 

The colour palettes and abstract narrative elements pay homage to Wong Kar Wai, whilst the concept overall is a dizzying showreel of our most intimate moments, and the emotions that make us human. 

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Rob Ulitski - 19th Oct 2020

Tags

  • Surreal
  • Hip Hop
  • Rap
  • Wong Kar Wai
  • Abstract
  • Portraiture
  • Photography

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Rob Ulitski - 19th Oct 2020

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