Ghetts ft Skepta 'IC3' by RUFFMERCY x Hector Dockrill
Rob Ulitski - 22nd Oct 2020
Hector Dockrill and RUFFMERCY present a haunting visual for Ghetts' IC3, featuring Skepta.Â
Dividing the workload on the enigmatic promo, Dockrill directed the live action footage, with RUFFMERCY creating and directing the overlaid animation. The resulting video is an exceptional piece of work, dark and minacious with an otherworldy, gritty aesthetic. The strobing textures and hyperactive scribble-style animation add a surreal vibe to the promo, and the frenetic camerawork builds upon this style.
It's also a suitably strong addition to the current visual campaign around Ghetts' new releases in which RUFFMERCY has played a crucial role - including directing the video for Mozambique, nominated for the Best Animation award at this year's UKMVAs.Â
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Rob Ulitski - 22nd Oct 2020
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Rob Ulitski - 22nd Oct 2020