A man experiences time slips as an elusive woman pops in and out of his vision, in Jay Walker's mesmerising promo for Diplo and Sonny Fodera. 

Playing with themes of sanity, time and the very fabric of reality itself, the video moves at a breakneck speed, as the protagonist tries his best to maintain a sense of normality. 

DoP Anna Smoroňová uses lasers and strobing light effects to match the frenzied energy of the concept, and intermixes static establishing shots with handheld camerawork and subtle Snorricam footage to reflect the abstract vision. 

JAY WALKER:

We were lucky enough to shoot the video in a single night in one of Prague’s best locations. 

"This shoot was a rewarding undertaking for my team and I. Working on a limited budget naturally forced us to find ways to really maximise the whole approach so the result reflected the visual language we wanted to achieve.

"Working in Prague has serious advantages for me, as I am really familiar with the landscape of our small industry here. Navigating production on this was fun to do on our home turf, especially since I got to pull my established team on to this project. Since we all work together so much, our communication lines are already really clear. We were able to put our heads together and quickly build a strong approach for each department that unified the whole piece.

"We were lucky enough to shoot the whole video in a single night in one of Prague’s best locations. And despite the always-intense conditions of a night shoot, the vibe on set remained light, fun and positive the whole time. Our talent were lovely and always having a laugh at how quickly we were moving.

"Even prep and post with the label was enjoyable. This is my first commissioned music video, so I was a bit surprised that the entire label and creative team we consulted with were all about our age. The generational alignment between us and the client made communication really approachable, grounded and natural.

"Overall, the process on this video was all you could hope for it to be: fast, fun, playful and smooth!"